Tag Archives: LUX HD450

Head cut off by ProShot HDX phone lenses (2018)

As to the ProShot HDX I was sent, but am not sure I ordered as I never hit “send or submit” on their page, I wondered if you might have an email address …

The above is from Alan Brown.  How to contact ProShot:

Website: ProShot HDX
Company: MobileOptiks
303 Thomas Avenue North
Minneapolis MN 55416
Phone: 844-840-3940
Email: info@mobileoptiks.com

March 20, 2018: It doesn’t look like much has changed since I reviewed this outfit a year ago.  There may be nothing illegal or wrong with the following business practices. But they suggest that the seller is not to be trusted. I’m using my Scam-O-Meter scoring system; -1 means true (bad), +1 means false (good), and 0 means undetermined. I penalize the seller for statements made by shills.

Note: LUX HD450 used to sell the same lens.  They are now just a “reviewer” (advertiser) for MobileOptiks.

Ridiculous claims: -1.  In their charmingly unique English I read:

  • Instantly turns your “decent” pictures into professional quality high-definition works for art.
  • Made with a high performing internal construction.
  • Voted best mobile product — by whom?
  • 75% discount

Suspicious location: -1.  Looks like they moved from the building to the left (#225) since last year; but it’s still their return address.


Other businesses located here, some of them dubious, include:

Onerous terms: -1

  • To get a refund, you have to return the lenses at your expense within 30 days from your order — not from the day you received it.
  • They’ll deduct a $10 restocking fee from your refund.
  • You get a lifetime replacement plan, but they’ll charge $10 to ship you replacement lenses.
  • They don’t guarantee that the lenses are fit for any use; nor that anything they say is true.
  • You can’t sue them, join a class action that’s suing them, or join a group arbitration.

Ads, spam, robocalls: -1

  • They’ll beam ads at you, spam, junkmail and robocall you.  And they’ll text you at your expense.  You can opt out.
  • They’ll share your personal data with other companies that will do the same.
  • If you registered on a Do Not Call list, hahahaha!

Lying and deception: +1.  MobileOptiks has withdrawn the images and statements I noted in this section last year.

Obfuscation: -1

  • A countdown timer on the second page suggests you don’t have time to make a careful decision.
  • You have to drill down three pages to find out the price ($56)
  • Careful with the Order Form; it’s pre-filled for a quantity of five sets of lenses.  Also, the small $10 expedited shipping option on the bottom edge of the form is pre-checked.

Phony reviews: -1.  “It helps you to shoot all the focal lengths,HealthGuideWebs.com assures us.  Good to know; I wouldn’t want any of them to get away.

Crummy product: -1.  I’ve tested these lenses; they’re toy quality.

Overpriced: -1.  MobileOptix wants $56 for a set of lenses.  Amazon offers a remarkably similar set for $12.

Bad service: +1.  I found no reports of this.  My test email was answered in less than a day.

Total score; -6

Unauthorized charges: I have one report of an order that MobileOptiks filled even tho the “customer” didn’t click Submit.  MobileOptiks does not accept PayPal; this doesn’t look good.

Conclusion: Instead, take a beginning photography class.  You’ll have a lot more fun with your phone just the way it is.


Taken with an unmodified iPhone 6.

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Charleyhorsed by Jacked Muscle Extreme

From the people who brought you the LUX HD450 phone lens comes the latest elixir for reupholstering your skel!

On April 30, 2017, let’s aim our Scam-O-Meters at Jacked Muscle Extreme.  Keep in mind that I’m not talking about illegal advertising; I’m talking about signs that a seller is a scammer (someone who takes your money by trickery or theft). I’m using my Scam-O-Meter scoring system; -1 means true, +1 means false, and 0 means undetermined.

Ridiculous claims: +1.  None found.

Suspicious location: -1.  2658 Del Mar Heights Rd. #368, Del Mar, CA 92014 USA.  A rental box shared with known scammer LUX HD450.mailbox service

Onerous terms: -1

  • When you send for a “free, no-risk” sample, you’re implicitly agreeing to subscribe to a bottle of Jacked Muscle Extreme every month ($90).
  • You have 14 days from the day of your order — or 10 days from the day you receive your sample — to cancel your subscription.  (But you can ask for an extension.)
  • Your returned product must be postmarked within 10 days of the day you received it.
  • They don’t guarantee that the product is fit for any use; nor that anything they say is true.
  • You can’t sue them or join a class action that’s suing them.

Ads, spam, robocalls: -1.  They’ll use the information you give them and what they can suck from your browser to spam you.  You can opt out.

Lying and deception: -1

  • The terms state that you’ll be billed for your next month’s subscription on the 14th day of your trial.  So, the trial period is really only 13 days long, or 9 days from the day you receive your sample.
  • The product has not been tested!  Amidst the small print at the bottom is this gem; “While clinical studies were not performed on Jacked Muscle Extreme specifically, the included ingredients have been tested to provide results as specified.”  The web site doesn’t say what the ingredients are.

Obfuscation: -1 

  • Terms and conditions appear in five different nooks and crannies of the scam-site.  It’s like an easter-egg hunt; and they are not all the same.
  • The order form lists the normal price as $79.99.  But the Terms and Conditions state it is $89.99.
  • I can’t tell whether your $90 bill on the 14th day is for your “free” sample or for your first monthly delivery.

Phony reviews: -1.  Of the paid shills, I particularly enjoyed JackedMuscleExtremeAdvice.com.  “It simply provides me the self-confidence and also self-esteem, because of a person with extra slim weak body has to bear taunt from their follows.

Crummy product: -1.  Popular Diet Pills lists the ingredients and wasn’t very impressed.  “The ingredients are more designed as a fat burning formula rather than for muscle growth.”  Consumer Reports lists one of the ingredients, green tea extract powder, in “15 Supplement Ingredients to Always Avoid,” listing these risks: “Dizziness, ringing in the ears, reduced absorption of iron; exacerbates anemia and glaucoma; elevates blood pressure and heart rate; liver damage; possibly death.

Overpriced: -1.  The package is marked “60 capsules,” and this is marketed as a 30-day supply for $90.  This works out to $3 a day or $1.50 a capsule.  Amazon has lots of muscle-building supplements at lower prices.  For example, a 90-capsule bottle of NutraFX BCAA Capsules Branched Chain Amino Acids Supplements is priced at $13.50, or $0.15 a pill — 90% cheaper.  It’s rated 4.6 stars in 103 customer reviews.  You don’t have to subscribe to anything.  And they tell you the ingredients and their amounts.

75% discount: +1.  False.

Total score; -6

Unauthorized charges: CREDIT CARD RISK ALERT.  The return address is the same as that of LUX HD450, so I assume they are the same company.  The Better Business Bureau rates LUX HD450 “F” due to numerous complaints about failure to deliver products, delivering more or different products than ordered, refusing refunds contrary to their own Terms and Conditions, and not answering phone calls and emails.

Conclusion: Avoid.

Bonus outtake:

Scammers who steal again and again

Readers have reported to me that the following companies/offerings not only scammed them once, but retained their credit-card data and continued to use it month after month for more bogus charges:

If you have ever given your credit-card data to these companies, regardless of whether you got a refund, I urge you to act quickly to protect yourself.

  1. Call your credit card issuer.  Ask for their Fraud Division.
  2. Ask them to reverse the charges by these companies, and any other charges you didn’t authorize.  Be suspicious of small, recurring charges with obscure descriptions.
  3. Ask them to block the credit card, and to issue you a card with a different number.
  4. You will need to move any legitimate scheduled and automatic payments from the old card to the new one.
  5. If you created an online account on the scammer’s website, and you’ve used the same password on other sites, change your passwords on those sites.

Complaining to the scammer is risky.  It only gives them more time to steal from you.  Keep in mind that a scammer is a criminal posing as a legitimate business, and act accordingly.

If you’re finding bogus charges in your statement from a company that you never did business with, you may choose to first investigate who they are and try to work with them.  But if they aren’t legit you should follow the same advice.  In this case, they’ve probably obtained your credit card data from the black market as the result of a mass hack such as the recent Target incident.  Or someone else may have bought your credit card data and is using it to make purchases from legitimate businesses.

Typical reports:

This is a SCAM. Once they have your card number, you get monthly small charges (clearly they hope to slip under the radar) – mine have been 8.99,8.95, 15.95, all under different names (RibbonGoods, GlobalInv). If you call, they claim you purchased a membership in a discount club. No I didn’t. The first month, I called and they refunded those charges as well as my “membership”. The bank said they couldn’t do anything about it the first month since the charges hadn’t “gone through” yet – and yet they held that amount of money “hostage” while waiting. They did NOT cancel anything – 2 more months of small charges to differently named companies. Supposedly they are refunding these again and supposedly cancelled my membership again. Changing my card number.

We were scammed too. Taking money from our account without our permission because we were APPARENTLY part of the elite shipping club. They said they never got our emails because it was apparently a Do Not Reply customer service email (never said that on the email). What kind of customer service has a do not reply? Trashy company – stay away!

I did not order Falcon flashlights and have never received any. However, there are three recurring charges on my bank card. I have tried to contact them, number us not valid. A recording says they’re not taking anymore orders or servicing previous ones. How do I stop the recurring charges Thank you

Burned by LUX HD450 phone lenses

Over a hundred outraged customers have replied to my posts about LUX HD450‘s crummy lenses and credit-card thievery.  (Red links are to scam sites that I don’t recommend.)

Yet the scam goes on; in fact, I gather from my blog-hit stats that more people than ever are researching LUX HD450.

Contact information:
Lux HD450
2658 Del Mar Heights Rd #368
Del Mar, CA 92014 USA
Phone: 1-844-220-5101
International Returns Address:
PO Box 7574
Milton Keynes, MK119GQ, UK
Email: support@luxhd450.com
France: soutien@luxhd450.fr
Germany: kundendienst@luxhd450.de

On October 5, 2016, let’s take a fresh look at the situation.

scamometer HD450.pngRidiculous claims: Like some other web scammers I’ve been tracking, LUX HD450 seems to have shuffled the hard-sell end of the business over to tame review sites like nationlife.net.  They’ve put up the same web page that LUX HD450 was using last May.  It makes some wild claims:

  • Famous people are switching to these lenses.  Name ten.
  • Buying these lenses will make you famous instantly.  Not!
  • They’ll turn any smart-phone into a DSLR-like camera.  This is true in a twisted way; professional cameras do have interchangeable lenses.  But if clamping lenses on your phone could make it into a professional camera, people wouldn’t buy prime rib — they’d just buy hamburger and steak sauce.  It just doesn’t work that way.
  • A special coating gives great pictures even indoors in low light.  But filters work by blocking part of the light; less light isn’t going to help your indoor shots.
  • 75% discount; a scammer red flag.
  • A scientific-looking, unattributed chart shows LUX HD450 lenses outperforming photography mainstays Nikon, Zeiss, Leica and Canon.

Because LUX HD450 authored these shills’ claims, I’m dinging them a point.  -1

Post Office box:  True.  -1

mailbox serviceCorporate headquarters: 2658 Del Mar Heights Rd #368, Del Mar, CA 92014

Onerous terms:  Behind a thicket of legalese, I found these zingers:

  • You can’t sue them, or join a class action that’s suing them.
  • They’ll take your money now; but they won’t “accept” your order until they ship it.
  • You can ask for a refund at any time.  But you’ll only get one if you ask within 30 days of your order (not 30 days after receiving it).
  • Even if you never used the lenses, they may not give you all your money back.
  • If you reverse their charge on your credit card, they’ll use a record of your Internet activity to prosecute you for theft.  Do they think they’re the NSA?  Several customers have told me that, out of desperation, they’ve gotten their money back through their credit-card issuer.
  • They don’t guarantee that anything they say is true, including whether their lenses meet their own specs (which they don’t).
  • They don’t guarantee that their lenses are fit for any use.  But they are; they’re a great conversation piece when you talk to your friends about scammers.   -1

Ads, spam, robocalls:

  • They’ll use all the data you give them and that they can suck out of your browser to beam ads at you.
  • They’ll share your data with other companies that will do the same.
  • If they sell their company, your data is part of the deal.  -1

two-coversLying and deception: Let’s start with the forged Digital SLR Photography magazine cover.

  • Next, Lead Technologist Simon Greig from Stuttgart; he’s just clip-art.
  • The sample photographs were taken with other cameras or were faked in Photoshop, as documented by Jim Doty.
  • Careful with that order form; it’s pre-filled for five sets of lenses.  And many people have told me that they received five sets even though they specifically ordered one.

Does this sort of self-promotional lying matter?  That depends.  Would you trust a liar with your credit card?  -1

Obfuscation: Which lenses, exactly, are for sale here?  NationLife.net and LUX HD450 web pages show black- and silver-barreled lenses on clamps, on sliding clips, and without a connecting device.

  • The top left picture shows the lenses and clamp that I received.  Notice that the macro and wide-angle lenses are screwed together.  This is how they’re delivered.  Because there are no instructions, many people complain that they only received two lenses.

Also, the Terms and Conditions document is even more stuffed with purposeless text than usual.  It’s quite an effort to sift out the terms that matter.  -1

Phony reviews: Vague, wildly enthusiastic reviews from websites you never heard of before, with image-links to the scam site but no mention of hands-on testing, are just advertising.  The NationLife.com “review” has over a dozen links to LUX HD450.  I see other phony reviews by:

  • Infinite Power Solutions
  • garciniacambogialean.com
  • Assistive Tech
  • The Healthy Order
  • LUX HD450lens.con (yes, they’ve reviewed themselves)
  • Sports Gear Central (copied from the above web page)

… and many more.  -1

screen-shot-2016-10-05-at-10-33-00-pmCrummy product: I’ve tested the lenses, and this is true.  I can take better pictures with my unaltered iPhone 6.  Many people have confirmed my opinion.  Luana Daniels writes:

Sadly, I did not do my research before ordering the lenses. The lenses did not work at all with my phone. I had ordered five sets to use as gifts for family also, and when I asked to return and get a refund I was told it was past the 30 days since the order was placed, even though it has been less than 30 days since receipt. Horrible customer service!!  -1

Overpriced: True.  -1

  • LUX HD450; $56
  • Amazon (same lenses, branded “Universal”); $7

Unauthorized charges: I’ve received many reports of unexpected charges and failure to refund money.  Mark Davidson writes:

Total scam. Don’t hand over your credit card details.  My $29 order was gouged for $195 on my credit card.  -1

Scam-O-Meter score: -10

Stay away!

  • Magic lenses, or even a “good camera,” won’t make you a good photographer.  But with a little effort and guidance, you can learn to take nice pictures that people will admire, even with just your phone.


    I took this photo with an unmodified iPhone 6.

  • If you still want to try phone lenses, Amazon has a wide selection.  Pay attention to the customer reviews.
  • If you’re already a victim of LUX HD450, see this post for advice.

To victims of the LUX HD450 phone lens scam


danger-theftAre you a victim of LUX HD450?  If so, I am truly sorry.

I’ve received hundreds of replies and comments about my posts like this one covering LUX HD450 phone lenses.  My posts warn people that the lenses are crummy, and that the company steals from buyers’ credit card accounts.  Still, among the replies are several that have mistaken me for the LUX HD450 company.  Here is how I’ve been answering them.

I am just a blogger and reviewer; I have no connection to the lens company. I only posted some articles about them. So I can’t do anything about your order. Sorry!

How to contact LUX HD450:
Lux HD450
2658 Del Mar Heights Rd #368
Del Mar, CA 92014 USA
Phone: 1-844-220-5101
International Returns Address:
PO Box 7574
Milton Keynes, MK119GQ, UK
Email: support@luxhd450.com
France: soutien@luxhd450.fr
Germany: kundendienst@luxhd450.de

My advice is:

  1. You can try calling the company.  But beware; they may try to trick you into waiting until you can’t get your money back from your credit card issuer.  They may tell you promises and lies, such as fake shipment tracking numbers.  
  2. Refuse to accept any packages you receive from the company, and return them unopened.
  3. Call your credit card issuer’s fraud department, and request that their charges be reversed and your card blocked. Request a new credit card.
  4. You’ll have to move any scheduled or automatic payments that you’ve set up on your old card over to the new card yourself.

I know from personal experience that changing credit cards is a huge nuisance. But I think this is the quickest, surest way to free yourself from a credit thief.  Some readers have also forced LUX HD450 to refund their money by complaining to the state attorney general or the Better Business Bureau.  The FTC has posted advice on how to report online fraud.

If you still want this type of lens, you can safely buy similar ones on Amazon. You’ll see a variety of products there; pay attention to the customer reviews, most of which are honest.

Here are some more detailed suggestions for getting your money back.


I took this photo with an iPhone 6.

Now, a bit of straight talk about taking better pictures.  Putting different lenses on any camera can be fun. Keep in mind, tho, that you can’t make your phone into a better camera by clipping a lens to it.  A photographer could explain why, and probably tell you more than you wanted to know.  Put simply, that would be like making hamburger into prime rib by putting steak sauce on it.  The sauce may make the hamburger more fun to eat, but it’s still hamburger.

Photography is an art.  With a little effort and guidance, you can learn to do it well enough to enjoy yourself and create nice pictures that people will admire–even with just your phone.  As you learn more, a better camera can become a great tool.  But a better camera won’t by itself make you a better photographer.

Several other web scammers are following in LUX HD450’s path.  The above advice also applies to customers of HD360x and HDFX360.

Phone lens scammer HD360x sure looks familiar

HD360x is a lot like LUX HD450; ugly. (Thanks to D. Stoddard for the tip.)  Same web pages; same crummy lenses.

Whether it shares other evil traits like credit-card fraud remains to be seen.  screen-shot-2016-09-07-at-9-50-55-pmIts base in Canada may make legal recourse for US citizens difficult.  Let’s see what this operation is up to on September 7, 2016.

Ridiculous claims:  

  • Buying these lenses will make you famous online.  “Many Instagram Famous Celebrities have finally shared their secrets about how they have gained over a MILLION FOLLOWERS in a very short time-frame. … Most of them used to take pictures simply with their phone, but they weren’t gaining any followers until they started using the HD360X for instant high quality pictures. Now, they have created their own empire with one simple device!
  • They outperform lenses by Zeiss, Leica, Nikon and Canon, according to an unattributed scientific-looking chart.  I’ve tested the lenses; this claim is so false!  -1

HD360xPost Office box: The scam site doesn’t offer a physical address of any kind.  Their Privacy Statement divulges the Canadian address of their Privacy Compliance Officer: 1415 33 St N, Lethbridge, AB, T1H 5H2, Canada.  Here I see a mini-storage warehouse.  -1

Onerous terms: 

  • Believe anything we say at your own risk.
  • We don’t guarantee that our products are fit for any use.
  • Any returns are subject to our return policy.  (I couldn’t find the Return Policy on the website.)  -1

scamometer HD360xAds, spam, robocalls: HD360x has a good Privacy Policy, if you’re willing to trust them to stick to it.  Because they’re based in Canada, spammed US citizens aren’t likely to have any recourse.

  • Information collected during a transaction is only used to complete the transaction.
  • If we want your information for marketing, we’ll ask for it.  You can opt in or opt out at any time.  +1

Lying and deception:  

  • The web page masquerades as a review of the vendor; but its domain is HD360x.com.
  • It has the byline “Matt Perez.”  I found no Matt Perez who has anything to do with photography or journalism.
  • A different lens is shown in the sidebar than on the main part of the page.
  • “We set our design goals to make these lenses the finest in the world, bar none.”   So says the fictitious Simon Greig, HD360x’s Lead Technologist (and LUX HD450’s, too?).  -1


  • Most of the Terms and Conditions document is not about clip-on phone lenses; you’ll have to read it pretty hard to pick out what little meat is there.
  • You have to drill down through three web pages to see the price list.
  • An animated timer suggests that you don’t have time to comparison-shop.  -1

Screen Shot 2016-07-23 at 11.07.26 PMPhony reviews: I see the usual suspects; Assistive Tech, Infinite Power Solutions, etc.  This type of scam is a cooperative enterprise among many “companies.”  Any vague, wildly enthusiastic review by someone you never heard of before with a button linking you to the seller is getting paid.  -1

Crummy product: I’ve tested these lenses; “crummy” is about right.  -1

Overpriced: HD360x offers a single set of lenses for $56, and quantity discounts down to $27.50 for 20 sets.  Amazon has a wide selection of clip-on phone lens sets, including what looks like the identical product under another brand for $5.99.  -1

Unauthorized charges: Once they’ve got your credit-card data, they turn unresponsive.  A typical complaint:

… the customer “service” is unfriendly, they refuse to cancel orders (within the first minute after it was placed!), they do not acknowledge emails, refused shipments, or returns. I am still waiting for a refund from April (it is August as I write this). -1

Final Scam-O-meter score: -8

Even if you still want the lenses, you’ll avoid a lot of trouble and grief by steering clear of these guys.

If you’re a victim

I am very sorry to learn it. Here’s the best advice I’ve been able to come up with for victims of phone lens scams.

Other reviews


The sticky web of the LUX HD450 phone lens scam



Much of this web is in darkness; here is what I’ve been able to figure out as of 7/25/16.

The product

Screen Shot 2016-07-23 at 11.07.26 PMThis scam involves a poor-quality, overpriced set of clip-on lenses for smart phone cameras.  The vendor habitually delivers and charges for five sets, regardless of how many sets the customer orders. Thru credit card fraud, many customers have lost over $100 on these lenses advertised at $29 and selling for $10 on Amazon.

The Mailbox

LUX HD450 corporate headquarters are here:

mailbox serviceHow to contact LUX HD450:
Lux HD450
2658 Del Mar Heights Rd #368
Del Mar, CA 92014 USA
Phone: 1-844-220-5101
International Returns Address:
PO Box 7574
Milton Keynes, MK119GQ, UK
Email: support@luxhd450.com
France: soutien@luxhd450.fr
Germany: kundendienst@luxhd450.de

The website

WebsiteInformer.com lists LuxLense LLC (see “The company”) as the owner of luxhd450.com .  The website gets over 25,000 visits a day.  My blogs get at most 600 a day.  I feel like a gnat trying to defend a goal the size of NASA’s Vehicle Assembly Building.

“Well, you can’t teach everybody!”  -Dr. Jennifer Brown

Godaddy.com started hosting luxhd450.com on March 17, 2016, per EasyCounter.  Odd that LuxLense LLC’s address for website-owning purposes is different:

las vegas.png

7582 Las Vegas Blvd. South, Las Vegas Nevada 89123

The connections

What a coincidence.  This is the address of another scammer I’ve blogged about; Shadowhawk Flashlights.

It’s also the address of Bizwhiznetwork.com.  This company’s lines of business on 7/25/16 included online jobs and pre-payday loans.

The company

The bottom of the LUX HD450 web page (which, we now see, might really be owned by Shadowhawk) says “Made by LUXHD Cameras.”  This company is imaginary; I’ve found no mention of it by anybody other than LUX HD450.

No manufacturer?  No problem.  At their prices, they can afford to buy the lenses from Amazon and repackage them.  However, there really is a company behind LUX HD450.  Trademarkia states, “LUX HD450 is a product created by LuxLense LLC,” same address.  The company was incorporated March 17, 2016 in Delaware, via its registered agent Paracorp.  What a coincidence; that’s the date the LUX HD450 website went up on Godaddy.com.

The lawyer

To communicate with LuxLense LLC’s mysterious owner, one must apply to his or her legal correspondent, a Los Angeles business lawyer.  The lawyer’s address is shown below; apparently, he likes to keep a low profile.


The trademark

LuxLense LLC’s assets include one trademark; LUX HD450, created May 24, 2016 according to Inventively.  Trademark File lists its status on June 1, 2016 as “New application – not assigned to an Examiner.”


If you’re a victim

I am very sorry to learn it. Here’s the best advice I’ve been able to come up with for victims of phone lens scams.

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