Tag Archives: HDFX360

To victims of the LUX HD450 phone lens scam


danger-theftAre you a victim of LUX HD450?  If so, I am truly sorry.

I’ve received hundreds of replies and comments about my posts like this one covering LUX HD450 phone lenses.  My posts warn people that the lenses are crummy, and that the company steals from buyers’ credit card accounts.  Still, among the replies are several that have mistaken me for the LUX HD450 company.  Here is how I’ve been answering them.

I am just a blogger and reviewer; I have no connection to the lens company. I only posted some articles about them. So I can’t do anything about your order. Sorry!

How to contact LUX HD450:
Lux HD450
2658 Del Mar Heights Rd #368
Del Mar, CA 92014 USA
Phone: 1-844-220-5101
International Returns Address:
PO Box 7574
Milton Keynes, MK119GQ, UK
Email: support@luxhd450.com
France: soutien@luxhd450.fr
Germany: kundendienst@luxhd450.de

My advice is:

  1. You can try calling the company.  But beware; they may try to trick you into waiting until you can’t get your money back from your credit card issuer.  They may tell you promises and lies, such as fake shipment tracking numbers.  
  2. Refuse to accept any packages you receive from the company, and return them unopened.
  3. Call your credit card issuer’s fraud department, and request that their charges be reversed and your card blocked. Request a new credit card.
  4. You’ll have to move any scheduled or automatic payments that you’ve set up on your old card over to the new card yourself.

I know from personal experience that changing credit cards is a huge nuisance. But I think this is the quickest, surest way to free yourself from a credit thief.  Some readers have also forced LUX HD450 to refund their money by complaining to the state attorney general or the Better Business Bureau.  The FTC has posted advice on how to report online fraud.

If you still want this type of lens, you can safely buy similar ones on Amazon. You’ll see a variety of products there; pay attention to the customer reviews, most of which are honest.

Here are some more detailed suggestions for getting your money back.


I took this photo with an iPhone 6.

Now, a bit of straight talk about taking better pictures.  Putting different lenses on any camera can be fun. Keep in mind, tho, that you can’t make your phone into a better camera by clipping a lens to it.  A photographer could explain why, and probably tell you more than you wanted to know.  Put simply, that would be like making hamburger into prime rib by putting steak sauce on it.  The sauce may make the hamburger more fun to eat, but it’s still hamburger.

Photography is an art.  With a little effort and guidance, you can learn to do it well enough to enjoy yourself and create nice pictures that people will admire–even with just your phone.  As you learn more, a better camera can become a great tool.  But a better camera won’t by itself make you a better photographer.

Several other web scammers are following in LUX HD450’s path.  The above advice also applies to customers of HD360x and HDFX360.


Fuzzed by HDFX360 phone lenses

The folks at LUX HD450, or perhaps at Shadowhawk, seem to be running the underworld equivalent of a franchise.

I’m imagining a shadowy character convening hungry-looking con-artists at a Las Vegas motel; “We’ll give ya a shipping container of Chinese lenses and a website.  End of the month, you give us $___,___,___ if you value your kneecaps!”  The look-alike websites feature a Photoshopped Digital SLR Photography magazine cover, which makes them easy to find.

scamometer-hdfx360HDFX360, based in San Francisco, looks even sketchier than its siblings.  (Remember; red link = bad.)  It’s September 11, 2016.  Let’s test the effect on this slime of the focused sunshine of the Scam-O-Meter!

Ridiculous claims:  

  • Tests on Smartphones Shown to Outperform DSLR’s!”  Anyone who knows  photography understands that this claim can’t be true.  It’d be like transforming hamburger into prime rib by covering it with steak sauce.  I’ve tested the lenses, and they aren’t even as good as my iPhone 6’s built-in lens.
  • The product is German designed and we know German’s and their optics.”  I sense LUX HD450’s fictitious Lead Technologist Simon Greig of Stuttgart lurking off-stage.
  • Shoots all the focal lengths.”  Good; we wouldn’t want any of them to get away.
  • 100% auto focus and the auto stabilization compatible.”  Claiming a feature that your phone already has is another kind of ridiculous.
  • Moreover, dust and water are kept away with the lenses.”  Yes, but how awkward to slip your phone into your pocket with a big clamp on it.
  • It also has a fastening clip included in the whole package.”  I do like their style.  -1

Post Office box:  HDFX360 doesn’t offer a physical address of any kind.  -1

  • The Privacy Policy mutters “537 Market St #2324 San Francisco, CA 94101.”  Looks like a vacant lot.
  • Tame review-site ReleaseWire points to “1058 Market St, San Francisco, CA 94103.”  Looks like an abandoned building.

Onerous terms:

  • You can’t sue them, or join a class action that’s suing them.
  • They don’t guarantee that their product is fit for any use (not even “quiet enjoyment”); nor that anything they say is true.
  • After wading thru a page of verbiage, I see no mention of a return or refund policy.  -1

Ads, spam, robocalls:

  • They’ll use your personal information, plus what they can wring out of your browser, to beam ads at you, robocall you and text you at your expense.
  • Are you registered on the National Do-Not-Call list?  No problem; they’ll call you anyway.
  • They’ll sell your data to other companies that will do the same.
  • If they sell their company, your data is part of the deal.  -1

screen-shot-2016-09-09-at-12-33-22-pmLying and deception:

Other than the faked magazine cover, it’s hard to say whether these guys are lying or just don’t know any better.  0


  • You have to drill thru three web pages to see the price list.
  • A countdown timer suggests that you don’t have time to comparison shop.
  • On the order form, a quantity of five sets of lenses is pre-filled.
  • The ratio of words to information in the Terms Of Use is extreme.  -1

Screen Shot 2016-07-23 at 11.07.26 PMPhony reviews:  I see vague, wildly enthusiastic reviews with payola links to HDFX360, like the one by ReleaseWire.  -1

Crummy product:  True.  -1

Overpriced:  HDFX360 expects $69 for one set of lenses.  You can buy the same mediocre lenses on Amazon under a different brand name for $7.  -1

Unauthorized charges: I found no reports of this.  +1

Scam-O-Meter score; -7

Buy nothing from this outfit.  But their website is particularly fun to mock.

If you’re a victim

I am very sorry to learn it.  Here’s the best advice I’ve been able to come up with for victims of phone lens scams.