Tag Archives: Bella Labs

Bitten by Bella Labs teeth whitening system (2017)

Then my bank cancelled my card and they took out on my husbands different card. This is ridiculous and my bank is like they get away with it and they don’t give us any info to track. So now both my bank card and my husbands have to be cancelled.

October 25, 2017: The above is from PissedConsumer.com re: Bella Labs’ wrinkle cream free trial / auto-ship scam.

I was hoping that by now Bella Labs’ teeth whitening product that I wrote about in July 2016 had bitten the dust.  But this scam isn’t brushed off that easily.  There may be nothing illegal or wrong with the following business practices. But they suggest that the seller is not to be trusted. I’m using my Scam-O-Meter scoring system; -1 means true (bad), +1 means false (good), and 0 means undetermined. I penalize the seller for statements made by shills.  Contact information:

Website: Bella Labs
US phone: (818) 303-9260. (See web site for other countries.)

Ridiculous claims: -1

  • “Dentists around the world are raving about the benefits that come from at-home teeth whitening systems.”  They might switch to ranting after reading the next one.
  • Best-TeethWhitening-Kit.com: “You can, of course, go to the dentist. But what’s the point of wasting so much money on several treatments to bleach or whiten your teeth, when you can use Bella Teeth Whitening System at home?”
  • From the same reviewer: “According to studies, people with whiter smiles tend to have a healthier personal life and earn more money.”  Okay, “studies” is plural; let’s see two of them.
  • PerfectTeethPenBlog.com: “Works effortlessly in delivering professional teeth whitening treatment at home, in the office or anywhere you feel comfortable.”  Yes, you’ll look great sitting at your desk drooling with this plastic thing in your mouth.  Driving might be a good time, too.  Or you could work in a quick whitening while riding the subway.

Carmen_SandiegoSuspicious location: -1.  Bella Labs doesn’t disclose their physical address.  Their T&Cs don’t even mention the state or nation whose laws govern the agreement.  So I present my Carmen Sandiego “Where In The World’ Award.

Onerous terms: -1guarantee

  • They may charge a 5% checkout fee.
  • Once you submit an order, you can’t cancel it.
  • You can’t return an opened or used item.  This makes a risk-free trial rather difficult.
  • If you ordered a set of items, you have to return the whole set unopened and unused to avoid a penalty.
  • They charge a $10 restocking fee per unopened, unused item that you return.
  • They run an auto-ship program.  It isn’t clear how you avoid joining it.
  • They don’t guarantee that anything they say is true.
  • You can’t sue them, join a class action that’s suing them, or join a group arbitration.

Ads, spam, robocalls: -1

  • They’ll beam ads at you; spam, junkmail and robocall you; and text you at your expense.  You can opt out.
  • If you registered on a do-not-call list, hahahaha!
  • They’ll share your data with other companies that will do the same.
  • If they sell their company, your data is part of the deal.

Lying and deception: -1.  Everybody knows that “free” means you don’t have to pay for the thing.  Not now; not ever.  Right?  But not these guys.  offer

How interesting that 29.97 * 5 = 149.85.  This means that they charge the same price for the “free” boxes and the boxes that are not “free.”

Obfuscation: +1.   None found.

Screen Shot 2017-10-25 at 4.49.05 PMPhony reviews: -1.  On-site testimonials are fake.  “Lisa in New York’s” picture is for sale on iStock.  “Publisher”reviews-for-hire include Best-Teethwhitening-Kit.com and (charmingly unique English) PerfectTeethPenBlog.com.

Crummy product: -1.  See “One of the worst teeth-whitening products.”

Overpriced: -1.  Bella Labs is asking $30 per month.  Compare this to Amazon’s All Star Whitening offering; $25 for a starter kit that includes your first month’s supply of gel, and $7.59 for a month’s supply of gel.  With Amazon there’s no danger of getting entangled in an auto-ship scheme without your knowledge.  All Star Whitening also looks like a better quality product.

Bad service: -1.  PissedConsumer.com has many complaints about this.

Total score; -8

Unauthorized charges: PissedConsumer.com is stuffed with complaints about Bella Labs’ free trial sample scam.  I saw mention of an auto-ship service in the T&Cs, so if you buy anything from them it’s possible you’ll discover you’ve somehow enrolled in it. Another bad sign: Bella Labs doesn’t accept PayPal.  I’m turning on the CREDIT CARD RISK ALERT red light.

Other: ScamAdvisor.com notes “Low trust rating.  This site may not be safe to use.”

Conclusion: Stay far away from Bella Labs.



Feel the bite! Bella Laboratories teeth whitening

I want to cancel and ship it back.  Where do I ship it to. There is no return information. I am within my 10 day trial period!  

Please respond quickly…They have already tried to charge me the monies that were for a refill?  I have barely started using the product and cannot ascertain if it works within their return policy agreement.

I think this company should be investigated for fraud.I have filled fraud charges and will prosecute them to the full extent of the law if I do not receive my funds back!

Oops!  This isn’t a review of Bella Laboratories Teeth Whitening System.  It’s one of many complaints about Bella Laboratories Facial Cream on PissedConsumer.com.  No relation to what we’re talking about here at all.

Mother of all web scammers

I can’t tell whether they’re a franchise or a corporation, but they have numerous locations in the US and have even gone international with one in England.  But now it looks like they’ve run into some legal issues with their wrinkle cream business, so they’re turning to exploit another of our insecurities–the whiteness of our teeth–with the same “free trial” scam.

Their website, which I’m not linking in order to avoid improving their Google score, urges “Get a free package now!”  This phrase should ring an alarm bell in your head the size of the Astrodome.  It turns out that we don’t even get to know the prices of packages that aren’t free until we give them some personal information.  I supply the details of a secret identity that I have and click “Order now.”

On the next page, I see no free package?  Oh, here it is … but I have to buy two bottles to get it.  But Bella Labs sure does suck at arithmetic!  2 x $33.30 is really $66.60, isn’t it?  I wonder what they’ll actually charge me.

Oh now I understand.  “GET 1 FREE” means the shipping is free, not the package.  Silly me!  So we’re talking just shy of $100 for a three-month supply of …Screen Shot 2016-07-03 at 10.47.46 PM

… what exactly is in these bottles?  They don’t say.  What ingredients?  How do you use the stuff?  Do you gargle with it?  Drink it?  The happy customer couple doesn’t have time to give us a clue.  They’ve just moved into Old Town, and now they’re on their way from their CPA to their sports injury clinic.  (Maybe they did drink it?)

Turning to the Internet, I learn a bit from “Master Teeth Whitening,” a rather friendly review site which I’ll link despite some reservations.  It’s a gel.  Usually you’d use a gel with a tray.  Do you get a tray?  Do you need anything else?  Do you get that too?

Before we go on, let’s try a little comparison shopping.  Amazon (and I’m not an Amazon shill, really!) is selling a Dr. Song teeth whitening kit for $29.99.  Screen Shot 2016-07-04 at 9.24.46 AM

It’s good for 50 applications; so you’d pay $60 for two kits to get about the same supply as Bella Labs is selling for $100.  They’re showing you what’s in the box–everything you’d need.  And you’d avoid dealing with slime-bait scammers.

Legal Smegal

Okay, that was harsh.  Reading Bella Laboratories’ Terms and Conditions would be sure to calm me down.  Pay attention; there’ll be a test:

  • Although this site is labeled “Bella Laboratories Teeth Whitening System,” it’s actually a Pacific 298 Ltd. site.  So, we’re not responsible for anything said on this site.
  • We’re not liable for your loss or damages.
  • You can’t sue us.
  • We’re charging a 5% Checkout Tax.
  • You can’t cancel an order.
  • To get a refund, you have to return the product unopened and unused.  And if you do, we’ll keep the shipping fee (um, free shipping?) and charge a $10 restocking fee.
  • If you enroll in our “auto-ship” service, we’ll charge you for your samples when your trial period ends, and automatically ship and charge you for more products forever.  (How do you not enroll?)
  • We’ll keep all your personal information and everything we can suck out of your browser forever.  We’ll use it to spam you, beam ads at you, send you junk mail and robocall you.  And we’ll rent it to all comers to do the same thing.  If we ever sell our company, your data goes with it.

So, what do you think now?  Slime-bait scammers?!  The Better Business Bureau gives them a C, which I think is pretty generous.


Is all this tooth whitening really a good idea?  Consumer Reports says, “With so much still unknown, we think you should use tooth whiteners cautiously, probably no more than about twice a year.”  Remember what it felt like last time you spilled bleach on your skin?  That’s what will be going on in your mouth.

If you’ve read this far, you deserve another picture.  Here’s Bella Laboratories’ auto-ship system in action:car-ferry-42