Annoyed by

Catalog-style marketing operation looks to be an above-board dealer.  Make that “somewhat.”

There may be nothing illegal or wrong with the following business practices. But they suggest that the seller is not to be trusted. I’m using my Scam-O-Meter scoring system; -1 means true, +1 means false, and 0 means undetermined.

Ridiculous claims: +1.  I chose Scratch Fixer as a sample product to analyze.  I see nothing ridiculous here–just a few stretchers.  “Works best for small scratches with damaged clear coat” looks honest.  The description lists the items included in the offering and instructions for use.

mapSuspicious location: -1.  In their FAQ, EFY says that they ship out of a warehouse in Southeast Asia.  “No physical location” costs a point.  The website is hosted in Lansing, MI.

Onerous terms: -1.

  • Only unused items are acceptable for return.
  • Only regular-priced items can be returned for a refund — but everything I saw in the catalog was marked down from its original price.
  • You have to pay the shipping for items you return–to Southeast Asia?
  • They don’t guarantee that product quality will meet your expectations, nor that anything they say is true.

Ads, spam, robocalls: +1.  No evidence of this in the Privacy Policy.

Lying and deception: +1.  None found.

Obfuscation: -1.  

  • Countdown timer to make you think there’s no time for a careful decision.
  • Overlays claiming that people in random locations have just bought products.
  • Claims that inventory is low, urging you to hurry.

Phony reviews: -1

Crummy product: 0.  Unknown.

Overpriced: -1.  For example, Amazon offers auto body scratch fixers for $9 and up, vs. ESY’s $20.

75% discount: +1.  False.

Total score; -1

Unauthorized charges: I found no reports of this.  EFY accepts PayPal.

Conclusion: These guys are sort of above-board.  But there’s no need to shop in Southeast Asia.

laughBonus outtakes:

  • The Return Policy states that the policy lasts 90 days.  But they’ll only accept items returned within 30 days of delivery?
  • They only replace items that are defective or damaged.  Why else would you want an item replaced?

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